The Rise of Mobile Apps: How Apps Are Transforming Business and Society
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The past decade has seen an explosion in mobile applications, with consumer time spent in apps surpassing time on desktop and mobile web combined. As smartphone adoption continues to grow globally, mobile apps are profoundly impacting both business and society.
Apps provide streamlined, user-friendly experiences that have raised consumers’ expectations for customer service. Ecommerce retailers like Amazon and Walmart have seen surges in mobile traffic and sales from their apps. Service companies like Starbucks have integrated mobile ordering and payment capabilities.
Mobile App Developers See Surge in Demand During Pandemic
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The Covid-19 pandemic has led to dramatic shifts in consumer and business behaviors, with soaring demand for mobile apps being one of the most significant tech trends.
With millions sheltering at home and relying on their smartphones for work, entertainment and social interaction, downloads and usage of mobile apps have skyrocketed. App analytics firms have recorded double-digit growth in time spent in apps during the pandemic.
App developers with expertise in fields like online ordering, telehealth, digital payments and remote collaboration have been especially in-demand. Startups in these sectors have raised large funding rounds to meet growth goals.
Mobile Apps Take Ecommerce by Storm as Shoppers Go Mobile
Mobile apps are indeed becoming a major factor in ecommerce, for several reasons:
- Convenience: Mobile apps offer shoppers the ultimate in convenience. They can browse and buy products with just a tap from their phone, any time and any place.
- Time savings: Mobile apps save shoppers time by streamlining the checkout process.
- Personalization: Mobile apps allow retailers to personalize the shopping experience based on the shopper’s preferences, purchase history, location, and more.
- Push notifications: Mobile apps enable retailers to send targeted push notifications to app users with promotions, deals, and recommendations.
- Mobile-first mindset: Today’s shoppers are mobile-first, meaning they do most of their browsing and buying on their phones.
Mobile Apps Provide New Opportunities for Small Businesses
Mobile apps can help small businesses grow.
Reach more customers: Apps allow small businesses to reach a wider audience of potential customers. Even businesses with a local focus can gain exposure to customers outside their immediate area through an app.
Build brand awareness: A well-designed mobile app can help build a small business’s brand identity and awareness, especially among younger demographics that are smartphone-heavy.
Improve customer service: Apps enable small businesses to provide customers with self-service options like order tracking, support ticketing, and FAQs. This improves the customer experience.
Lower customer acquisition costs: Apps provide a cost-effective customer acquisition channel compared to traditional advertising. Once developed, apps have very low ongoing distribution costs.